THE BORDERLANDS GROUP REQUEST THE ASSESSMENT

WHO WE ARE

Hello.

Samuel Cook in conversation with Gen. (Ret.) David Petraeus in Kyiv

I. The boy with the book

I was born in Belfast, and for nine years I grew up with bombs and soldiers in the streets. War was not an idea to me. It was the neighborhood. On my eighth birthday a bomb went off in the city center; my family walked through the checkpoints to the party anyway, singing over the broken glass.

My father read me Churchill's history of the Second World War — Churchill telling it in his own voice. I was eight. I learned the Battle of Britain stories by heart: the small nation that stood when standing looked hopeless.

At nine, newly arrived in America, I gave my first big presentation to my new classmates. The subject was Churchill and the Battle of Britain — an immigrant kid teaching his new country about a war for national survival.

Thirty-five years later, in a living room outside San Francisco, I realized I was still giving that talk.

II. The soldier

West Point, class of 2000. A history degree in a school of engineers — my thesis on how the Spanish Civil War led to the Second World War.

Then Iraq, twice. On the first tour I was Regimental Adjutant to H.R. McMaster at Tal Afar, watching a great commander run the first successful counterinsurgency of that war from the middle of an ancient citadel. On the second, I commanded a cavalry troop of 140 soldiers through the Surge. My First Sergeant, Mike Livingston, and I were known for long, brutal training runs in the Texas heat — a gallon of sweat in peace saves a pint of blood in war — and none of our soldiers ever fell out of a run.

Samuel P.N. Cook on deployment in Iraq
Iraq

One morning in January 2008, in a village called Sharqat, I stood watching my soldiers stacked against a wall outside a house that held the enemy. My heart dropped. They were exposed, and they were going in anyway — because sixteen months of training had made it second nature, and because they would rather die than let each other down.

That morning installed the only professional standard I have ever needed: war is human, and everything built for war must serve the humans at the front.

Two days later, the enemy sent a truck rigged to explode to our base. The local police we fought beside — and lived among — stopped it. Embeddedness is not a strategy. It is survival.

The Army then sent me to study Russian history and teach it at West Point — the most rewarding job of my life. I had predicted it, in writing: at twenty-two, in a scholarship essay, I wrote that I would gain a West Point professorship to hone my skills as an educator of leaders — "then I will be ready." The essay was not accepted. The plan executed anyway. I wrote my master's thesis on Crimea. Then, in 2013, I walked away from the Army six years and nine months short of a lifetime pension, to be free — the year the Revolution of Dignity began in Ukraine. All roads were leading to the same place. I just couldn't see it yet.

III. The return

I moved to Kyiv in 2018 to build a startup. On February 12, 2022, I flew out with the last of my team — the ones who listened — looking down at the city and believing I would never see my home again.

Then the war began, and everyone left. My whole company. Every expat friend from four years of life there.

I came back. Broke, in debt, with no plan except the certainty that this was the pure fight of our lifetimes — good against evil, undisguised. I turned a camera on and broadcast from Kyiv through the battle, nearly every night. Our small foundation helped move more than three hundred people to safety.

And then I found the work I had been trained for my whole life without knowing it: standing between the builders of the West and the defenders of Ukraine, making each real to the other.

Since 2022, the Borderlands Group has taken more than fifteen defense companies into Ukraine. I have brought generals to the front and founders to the generals. I teach the history of this war on the Ukraine Military History podcast, and I gave the private San Francisco talk that became Ukraine for Founders.

I live in Kyiv with my wife and our daughter, who is ten months old. When the explosions are close, I ask myself the question every parent here asks. Then I remember the men holding the line east of us, and I get back to work.

The 2022 broadcasts still exist — recorded the week of the Battle of Kyiv. We are restoring a few of them, unedited.

Start where everyone starts: Why War Matters — the manifesto » Or go straight to the talk.

Samuel P.N. Cook

Samuel P.N. Cook

Founder, The Borderlands Group · Kyiv

$58MM
Client sales closed
$150MM+
Raised by clients
15+
Companies served

Deep working relationships across the Ministry of Defense, the General Staff, NATO, defence attachés, and operating units.

THE TEAM

Who works your account

Your retainer gives you access to all of them.

Portrait of Samuel P.N. Cook

Samuel P.N. Cook

FOUNDER & CEO

West Point ’00. Cavalry officer under H.R. McMaster at Tal Afar, then a troop commander during the surge. Taught Russian history at West Point. Nine years in Kyiv. Co-hosts the Ukraine Military History podcast with Rob Lee.

Senior Executive, Ukraine Defense Industry Association

INDUSTRY ACCESS

Top-level access to Ukraine’s defense-industrial base and its member companies.

Two Retired Ukrainian Generals

MILITARY ACCESS

Direct lines into the General Staff, service branches, and the units that test and buy.

Senior Member, Second Defense Industry Association

INDUSTRY ACCESS

A second, independent channel into Ukraine’s manufacturers and integrators.

IN THE ROOM

Samuel Cook in conversation with Gen. (Ret.) David Petraeus in Kyiv
Samuel Cook with Gen. (Ret.) David Petraeus, Kyiv.
Samuel Cook on a panel at the American University Kyiv
On a panel at the American University Kyiv.

WHAT THAT ACCESS HAS PRODUCED

ALL SIX RESULTS →
STRIKE SYSTEMS · LOR
$50MM

US-government-funded letter of request, with a €100MM+ German follow-on in development.

ACOUSTIC SENSORS · LORS
€74MM

Submitted letters of request for an acoustic sensor company, built on frontline demand.

AIR DEFENSE · CAPITAL
$100MM+

Raised by an air-defense interceptor company on the back of frontline letters of intent.

Clients are anonymised by category. Outcomes vary by product, performance, and demand. No specific outcome is guaranteed.

BEYOND THE COMPANY

Where else the work goes

Separate organisations, run by the same people. Each has its own site.

WORK WITH US

This is the work, and how it starts.

A Readiness Assessment: your product against what the front needs, and an honest decision either way.

THE READINESS ASSESSMENT

Every deployment starts the same way

Three working sessions: your product and claims against what the front needs this month, the compliance and testing path, and a decision call with Samuel. You leave with a written readiness assessment — whether you work with us again or not.

A fixed fee. Scheduling begins within one business day.

THE BORDERLANDS GROUP, INC.
50.4501° N, 30.5234° E — KYIV · 38.9072° N, 77.0369° W — WASHINGTON
FOUNDED IN KYIV, 25 FEB 2022